Promise less -- and deliver more. The world is full of promises not kept -- fool's gold. People catch on to empty promises -- and your integrity and/or the integrity of your business sinks. As they are saying on school billboards these days -- 'Charmacter matters' -- and 'integrity' is an important component of character. I work in the taxi business dispatching taxis and from experience I can say: You can have all the computers in the world, you can spend millions of dollars on 'taxi software', but if you can't deliver a taxi to a person's dooer in 10-12 minutes, then your business nothing. Faster taxi cab services will take your business away and you are left sitting with a million dollar tab -- and less and less taxi drivers to go hand in hand with less and less business. Again, it's not rocket science -- simply a matter of whether you can deliver the goods and/or services to a customer in a good, timely fashion. If you can't, you're out of business.
-- dgb, June 1st, 2008.
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